Born in south London, MARTINE ROSE debuted her self-titled menswear label in 2007 inspired by various music, film and fashion aesthetics. Initially launched as a men’s shirt brand, the label quickly gained a cult following due to the sophisticated and individualistic styles. Martine uses vibrant colors and offbeat silhouettes, such as cut-outs, huge volumes and innovative fabrics to blur the line between traditional and unconventional dressing. After the label expanded into streetwear, both men and women were quick to wear the intellectually-charged designs, and Martine Rose included in the shortlist for the LVMH Prize in 2017.