Jack McCollough and Lazaro Hernandez created PSWL as an extension to their original ready-to-wear brand. The duet met while in school at Parsons- New School of Design. They are not only companions in business but also in life.
PROENZA SCHOULER WHITE LABEL is composed of classic garments such as t-shirts, denim, sweatshirts and casual wear. This lower priced designer line is New York based and was launched in November 2017.