At the intersection of street and luxury, PURPLE was created to meet the needs of a sophisticated consumer demanding quality and value. The Founders, Rob Lo Hailing from Vancouver’s Roden Gray industrial designer and Luke Cosby of Shdwbx Agency have in their first season intentionally launched the brand in a single product category, denim, but with a view to build an authentic brand delivering a fashion product across a spectrum of categories. Inspired by vintage and utilitarian concepts, Purple is committed to innovation in product development with a particular emphasis on fit, fabric and construction. Made using globally sourced high quality materials, all trim and hardware are customized to further personalize the product.
